Bordeaux in Creative Review 29.06.10
Isobel Create Print Campaign for Bordeaux Wine
The ‘Good Food Would Choose Bordeaux’ campaign created by Isobel for The Bordeaux Wine Council (CIVB), features a series of bold graphic ads that challenge and redefine traditional wine advertising.
Paul Houlding, Managing Partner, Isobel comments: “Wine advertising is traditionally one-dimensional and prosaic. We have come up with a simple bold, engaging campaign that will revolutionise the way consumers perceive Bordeaux wine. Encouraging the consumer to consider Bordeaux wines as an everyday wine purchase”.
The £1 million campaign utilises bold visuals to explore the relationship between wine and food in a compelling way – merging graphic references to produce a campaign that is both surprising and uncompromising.
The suite of ads including: ‘Lobster’, ‘Saucisson’ and ‘Wine Glass’ will feature nationally across a number of executions including print, digital, poster and outdoor.
To see the article, click here.
Bordeaux in Creative Review 29.06.10
Isobel Create Print Campaign for Bordeaux Wine
The ‘Good Food Would Choose Bordeaux’ campaign created by Isobel for The Bordeaux Wine Council (CIVB), features a series of bold graphic ads that challenge and redefine traditional wine advertising.
Paul Houlding, Managing Partner, Isobel comments: “Wine advertising is traditionally one-dimensional and prosaic. We have come up with a simple bold, engaging campaign that will revolutionise the way consumers perceive Bordeaux wine. Encouraging the consumer to consider Bordeaux wines as an everyday wine purchase”.
The £1 million campaign utilises bold visuals to explore the relationship between wine and food in a compelling way – merging graphic references to produce a campaign that is both surprising and uncompromising.
The suite of ads including: ‘Lobster’, ‘Saucisson’ and ‘Wine Glass’ will feature nationally across a number of executions including print, digital, poster and outdoor.
To see the article, click here.
Posted 1 year ago
