Marketing Adwatch 16.06.10
David Alexander
Creative partner, Isobel
By the time you read this, the World Cup will have begun, England will have wiped the floor with the US, Spain will already be disqualified, and both Messi and Ronaldo will be injured, sparing us hours of fawning adulation from star-struck commentators. And England will be bang on course to sail all the way through to the quarter-finals.
I know, I know… too cynical. I should get behind the boys. Stick a flag on my car, hang a St George’s cross from my bedroom window and, like The Sun has been telling us, ‘dare to dream that this time… maybe, just maybe… we can do it’.
From a creative standpoint, you would think that a World Cup brief would be manna from heaven for most creative departments. But the tricky bit is that the tournament tends to give rise to the same old basic message: ‘Perhaps, this time…’
The problem, as ever with advertising, is how to crack unoriginal briefs with originality.
To read more, click here.
Source: Marketing Magazine 16.06.10
Marketing Adwatch 16.06.10
David Alexander
Creative partner, Isobel
By the time you read this, the World Cup will have begun, England will have wiped the floor with the US, Spain will already be disqualified, and both Messi and Ronaldo will be injured, sparing us hours of fawning adulation from star-struck commentators. And England will be bang on course to sail all the way through to the quarter-finals.
I know, I know… too cynical. I should get behind the boys. Stick a flag on my car, hang a St George’s cross from my bedroom window and, like The Sun has been telling us, ‘dare to dream that this time… maybe, just maybe… we can do it’.
From a creative standpoint, you would think that a World Cup brief would be manna from heaven for most creative departments. But the tricky bit is that the tournament tends to give rise to the same old basic message: ‘Perhaps, this time…’
The problem, as ever with advertising, is how to crack unoriginal briefs with originality.
To read more, click here.
Source: Marketing Magazine 16.06.10
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