Diageo launches Smirnoff Cocktails Following a successful pitch against Adam & Eve earlier this year, we have just gone on air with our new TV spot launching Smirnoff ‘ready-to-serve’ cocktails. The £2m campaign will continue to roll out across Europe over the next few months encompassing all forms of media.The campaign idea ‘Dress up, stay in’ aims to make Cocktails more of an at-home drink and less of a special occasion choice.We have worked closely with the Diageo innovation team for over 3 years and continue to work on Pre-mix spirits as well as Dispense – ‘cocktails-on-tap’. 

Diageo launches Smirnoff Cocktails

Following a successful pitch against Adam & Eve earlier this year, we have just gone on air with our new TV spot launching Smirnoff ‘ready-to-serve’ cocktails. The £2m campaign will continue to roll out across Europe over the next few months encompassing all forms of media.

The campaign idea ‘Dress up, stay in’ aims to make Cocktails more of an at-home drink and less of a special occasion choice.

We have worked closely with the Diageo innovation team for over 3 years and continue to work on Pre-mix spirits as well as Dispense – ‘cocktails-on-tap’. 

Diageo launches Smirnoff Cocktails Following a successful pitch against Adam & Eve earlier this year, we have just gone on air with our new TV spot launching Smirnoff ‘ready-to-serve’ cocktails. The £2m campaign will continue to roll out across Europe over the next few months encompassing all forms of media.The campaign idea ‘Dress up, stay in’ aims to make Cocktails more of an at-home drink and less of a special occasion choice.We have worked closely with the Diageo innovation team for over 3 years and continue to work on Pre-mix spirits as well as Dispense – ‘cocktails-on-tap’. 

Diageo launches Smirnoff Cocktails

Following a successful pitch against Adam & Eve earlier this year, we have just gone on air with our new TV spot launching Smirnoff ‘ready-to-serve’ cocktails. The £2m campaign will continue to roll out across Europe over the next few months encompassing all forms of media.

The campaign idea ‘Dress up, stay in’ aims to make Cocktails more of an at-home drink and less of a special occasion choice.

We have worked closely with the Diageo innovation team for over 3 years and continue to work on Pre-mix spirits as well as Dispense – ‘cocktails-on-tap’. 

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isobel is an independent advertising agency based in central London. isobel works with some major household brands such as Kettle Chips, Diageo, Weight Watchers, Bernard Matthews, Werthers Original, InterCasino, Bordeaux Wines and Bullring. isobel has won numerous awards including Creative Circle, D&AD and SOLAL. For more, got to www.isobel.com

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