Grand Marnier ‘welcome to the sunset hour’ by Isobel
Campaign, 16.06.11
Grand Marnier has launched a campaign targeting a new younger, style-conscious market.
Created by Isobel, the campaign will try and align the drink with the ‘golden’ hours between work and home.
The pan-European campaign includes a new app.  The app will also enable users to create perfect sunset pictures as well as manipulate images plus a range of bespoke flares which can be scaled, rotated and positioned.
The app also includes six Grand Marnier Sunset Hour long-drink recipes and ingredients. The campaign also runs across across print, outdoor and online. The app developer was Matt Sephton and the app was designed by Simon West.

Grand Marnier ‘welcome to the sunset hour’ by Isobel

Campaign, 16.06.11

Grand Marnier has launched a campaign targeting a new younger, style-conscious market.

Created by Isobel, the campaign will try and align the drink with the ‘golden’ hours between work and home.

The pan-European campaign includes a new app.  The app will also enable users to create perfect sunset pictures as well as manipulate images plus a range of bespoke flares which can be scaled, rotated and positioned.

The app also includes six Grand Marnier Sunset Hour long-drink recipes and ingredients. The campaign also runs across across print, outdoor and online. The app developer was Matt Sephton and the app was designed by Simon West.

 
 
Grand Marnier ‘welcome to the sunset hour’ by Isobel
Campaign, 16.06.11
Grand Marnier has launched a campaign targeting a new younger, style-conscious market.
Created by Isobel, the campaign will try and align the drink with the ‘golden’ hours between work and home.
The pan-European campaign includes a new app.  The app will also enable users to create perfect sunset pictures as well as manipulate images plus a range of bespoke flares which can be scaled, rotated and positioned.
The app also includes six Grand Marnier Sunset Hour long-drink recipes and ingredients. The campaign also runs across across print, outdoor and online. The app developer was Matt Sephton and the app was designed by Simon West.

Grand Marnier ‘welcome to the sunset hour’ by Isobel

Campaign, 16.06.11

Grand Marnier has launched a campaign targeting a new younger, style-conscious market.

Created by Isobel, the campaign will try and align the drink with the ‘golden’ hours between work and home.

The pan-European campaign includes a new app.  The app will also enable users to create perfect sunset pictures as well as manipulate images plus a range of bespoke flares which can be scaled, rotated and positioned.

The app also includes six Grand Marnier Sunset Hour long-drink recipes and ingredients. The campaign also runs across across print, outdoor and online. The app developer was Matt Sephton and the app was designed by Simon West.

Posted 11 months ago

About:

isobel is an independent advertising agency based in central London. isobel works with some major household brands such as Kettle Chips, Diageo, Weight Watchers, Bernard Matthews, Werthers Original, InterCasino, Bordeaux Wines and Bullring. isobel has won numerous awards including Creative Circle, D&AD and SOLAL. For more, got to www.isobel.com

Following: