The Independent on Sunday - 01.05.2011
‘You’re fired,’ entrepreneurs tell Lord Sugar, by Jonathan Owen
The boardroom equivalent of feeding Christians to the lions, ‘The Apprentice’, returns next week as a chorus of business figures say it is time to show the programme the door. Here, ‘The IoS’ canvasses the views of some of the UK’s best business brains.
Paul Houlding, Chief executive, advertising agency Isobel
“It is little more than an extended audition for media hopefuls. As a game show it’s great – as a show providing an insight into modern business practice The Apprentice has a lot to learn.”
The Independent on Sunday - 01.05.2011
‘You’re fired,’ entrepreneurs tell Lord Sugar, by Jonathan Owen
The boardroom equivalent of feeding Christians to the lions, ‘The Apprentice’, returns next week as a chorus of business figures say it is time to show the programme the door. Here, ‘The IoS’ canvasses the views of some of the UK’s best business brains.
Paul Houlding, Chief executive, advertising agency Isobel
“It is little more than an extended audition for media hopefuls. As a game show it’s great – as a show providing an insight into modern business practice The Apprentice has a lot to learn.”
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